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YOU AREN’T THE ONLY ONE WHO CAN’T LIVE WITHOUT GREAT COFFEE.

FRANCO GARBANZO

FRANCO GARBANZO

COSTA RICA

  • FARM(S) - La Violeta (La Peña, Don Imel)
  • MILL - Agrivid
  • REGION - La Violeta, Tarrazu, Costa Rica
  • COFFEE PRODUCTION - 5 hectares
  • YEARS FARMING - 42 yrs (3rd Generation)
  • PROCESSING METHOD(S) - Red Honey, Natural, Washed, Semi-Washed
  • VARIETIES - Catuai, Caturra, Typica, Bourbon, Geisha
HOW WE MET FRANCO...

Franco was the first farmer outside of Thrive's founding farming community in Monteverde, Costa Rica. He went to a meeting of farmers in his local community where this new company was going to present a new way of doing coffee together. He stayed in the back of the room at the beginning of the meeting, but at the end he was in the front just waiting for it to end and talk to Ken, one of their founders. Franco and his farmer group in La Violeta, Costa Rica had started a coffee mill, but he knew the only way to succeed in coffee was to have a relationship with the folks who were actually using his coffee. He had faith in Thrive from the beginning because that is what they are about…Know Who Grows!

WHAT'S IMPORTANT TO FRANCO AND HIS FAMILY...

Like most of us with kids and family, Franco and his wife Maritza want the best for their children; Carlos, David and Estefani. David is a doctor, Carlos is a budding barista, and Estefani is still in high school figuring out what she wants to do. But more than anything, he would love for one, or all of his kids, to keep growing coffee on the family farm. Both Carlos and Estefani have expressed that interest in keeping the family farm going to the 4th generation. Estefani is now joining him at our meetings, and Carlos is there by his side during the harvest time and always ready to receive guests at the farm. Estefani’s English is getting incredibly good!

WHERE FRANCO LIVES AND GROWS COFFEE...

Franco and his family live in a little community called La Violeta in the Tarrazu Valley of Costa Rica. Both his grandfather and father worked the same land that Franco and his family are farming now. His farm is about 12 acres, with some of the best coffee grown in the world. For Franco, it IS the best coffee grown in the world! “Before we started our mill and we knew Thrive, our coffee went to some unknown place through people we never met other than the initial folks we sold our cherries to. Now we know who is enjoying our coffee, and we see a real benefit of our work, not just better income, but real relationships with real people who love us and care about us.”

WHY YOU ARE IMPORTANT TO FRANCO...

He is very clear every time one of the Thrive family is at his farm. “Every time we sell another bag of coffee, the family just gets bigger.” Whether you know it or not yet if you are drinking Thrive coffee, you are part of our Thrive family, and more importantly, mine!

Values Don’t

Fluctuate With

the Price of Beans.

MARTA SOLARES

MARTA SOLARES

GUATEMALA

  • FARM - La Esperanza
  • MILL - San Victor
  • REGION - El Sombrerito, San Jose Pinula, Guatemala
  • COFFEE PRODUCTION - 2.10 hectares
  • YEARS FARMING - 30+ years
  • PROCESSING METHOD(S) - Washed
  • VARIETIES - Catuai, Caturra, Bourbon
HOW WE MET MARTA...

The name Solares has been part of the Thrive Farmers history since the beginning. Rogelio Solares, one of the original Thrive family since its founding, introduced us to his family in Concepcion Pinula, Guatemala just southeast of Guatemala City. Marta is the matriarch of coffee farming in Concepcion Pinula, and in addition to being a mother of ten, grandmother, wife, and community leader, she has been farming coffee for most of her life. She is a testament to the power and resiliency of women in coffee, and their leadership and innovation in bringing coffee growing to the next generation.

MARTA'S KITCHEN IS HER OFFICE

Literally, Marta’s kitchen table is where the association meets and where the future of their coffee production is discussed. Around that table, the association decided to partner with Thrive five years ago. She along with her son, Vinicio, and other producers had faith in Thrive, with the association putting in 5000 pounds of green beans the first year. Now 2/3’s of their production is brought to market through Thrive, over 80,000 lbs of green beans.

WHAT'S IMPORTANT TO MARTA AND HER FAMILY...

Marta wants to see her grandchildren and great grandchildren continue in the tradition of coffee farming. She wants to see the relationship with Thrive continue to grow. She wants more people to enjoy the coffee that her family grows.

WHERE MARTA LIVES AND GROWS COFFEE...

Marta and her family in Concepcion Pinula, Guatemala are part of a 17 member farmer association called the Association of Coffee Producers of Concepcion Pinula. Marta was a founding member of that association. The association was a result of Marta’s leadership in looking for a better way to work together as neighbors and coffee farmers in the small community of Concepcion Pinula to find new markets, use best shared practices and lower costs by working together collectively. The community sought stable and long term relationships for their coffee. They were tired of selling their coffee cherries to “coyotes” for low prices with no other options. The most import part of the association is mentoring the next generation to continue in the family business.

ESTUARDO FALLA

ESTUARDO FALLA

GUATEMALA

  • FARM - El Tempixque, San Sebastian
  • MILL - San Miguel, San Sebastian
  • REGION - Antigua, Guatemala
  • COFFEE PRODUCTION - 120 hectares, 2200 Hectares
  • YEARS FARMING - 35+ yrs 
  • PROCESSING METHOD(S)Washed, Semi-Washed, Naturals, Slow Dry
  • VARIETIES - Bourbon, Catuai, Caturra
HOW WE MET ESTUARDO...

Estuardo is well known in the world of coffee. His family has been in the coffee growing business for over 125 years farming the largest estate in Antigua, Guatemala. When Thrive started exploring coffee farming in Guatemala we reached out to him. Estuardo runs the family farms with the past collective experience his father, his uncle, and four generations before them. Thrive wanted to learn about Guatemalan coffee from the best, and sought Estuardo’s wisdom and experience as we began developing the Thrive model in Guatemala. Estuardo loves to say jokingly, “Coffee is easy…It’s only 100 lessons…one per year.”

WHY THE PARTNERSHIP WITH THRIVE IS IMPORTANT...

Estuardo was quick to understand why Thrive was different in the world of coffee. He realized that connecting directly with the consumer was the most powerful way to create stability and sustainability for coffee farmers of all sizes. Tradition runs deep in coffee, and change in how coffee is brought to market is not easy. Estuardo’s understanding and advocacy for a farmer-direct model has been important for Thrive, but also for the industry as a whole. Larger farmers like Estuardo that have a heart for their people can effect change in the industry and they are able to help smaller farmers with infrastructure and expertise in bringing coffee to new markets with through the partnership with Thrive.

WHY YOU ARE IMPORTANT TO ESTUARDO...

As a consumer of coffee in today’s world, you are becoming more educated than ever before about what it means to drink a good cup of coffee. You are also requiring that the coffee be good for the environment and for society as a whole. Estuardo, and all of us in the Thrive family, appreciates what you want as our customer. We know you appreciate the tradition of coffee, but we know that you want innovation and impact in your cup as well every morning.

Our Farmers are
behind every cup, and
with every cup you’re
behind our farmers

See How We’re Making an Impact

VINICIO GONZALES

VINICIO GONZALES

GUATEMALA

  • FARM(S) - Matazano
  • MILL - San Victor
  • REGION - El Sombrerito, San Jose Pinula, Guatemala
  • COFFEE PRODUCTION - 7 hectares
  • YEARS FARMING - 20 yrs 
  • PROCESSING METHOD(S) - Washed
  • VARIETIES - Catuai, Caturra, Pache
HOW WE MET VINICIO...

One thing you will learn if you hang around the world of coffee long enough is that coffee is 100% about family. Vinicio is part of a little community southeast of Guatemala City called Concepcion Pinula. His cousin, Rogelio Solares, was the first contact Thrive Farmers had in Guatemala, and in the beginning, Thrive Farmers was introduced to his cousin, Vinicio and the rest of his family. And so coffee goes. It is all about relationships. Vinicio, as the leader of the farmer association of 17 farming families in his community, had faith in Thrive from the beginning, and he and his community have grown with us over the years.

WHAT'S IMPORTANT TO VINICIO AND HIS COMMUNITY...

Concepción Pinula, like many small coffee farming communities in Latin America, is at the mercy of a volatile and unpredictable coffee market. Vinicio was at the mercy of selling his coffee fruit to the buyer most available to him at the time his fruit ripens. He had very little control or ability to find the best market because the fruit must be sold within 24 hours of picking. Once he sold the fruit, that was the end of his opportunity with that year’s crop. Vinicio worked in the States for a few years in agriculture in the fields of California. He saw how much the coffee he grew actually costs the coffee lover in the U.S., and he knew there had to be a better way. When Thrive came along, he and his community saw the potential. Their dream of a stable, predictable and higher income was now possible. 5 years ago they sold 5,000 lbs of green coffee through Thrive. Today they are selling 66% of their coffee through Thrive, an amount of coffee over 80,000 lbs.

WHY YOU ARE IMPORTANT TO VINICIO...

Like all of us, we want to know that what we do and who we are matters to others. At the heart of the matter, we want to know that what we do makes a difference. Over many cups of coffee, Vinicio has expressed the joy and satisfaction of knowing who drinks his coffee. He also finds satisfaction that because you love his coffee, you are allowing his family and community to thrive.