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ABOUT THRIVE

Our Beginnings

Thrive Farmers was initially born out of a simple idea: to connect coffee directly to the consumer. Our humble, grassroots endeavor began in 2009 in Monteverde, Costa Rica, where we first formed and implemented our farmer-direct revenue sharing model. By bringing farmers to market as our partners, not just our suppliers, we were able to create more sustainable income and opportunities for them, which meant they could create more sustainable businesses and futures for themselves and their families. The success of this innovative new approach to the industry proved to us that we were onto something bigger, that we had a chance to bring about true change and impact to not only the coffee industry, but to big agriculture, by empowering farmers directly.

Who We Are Today

Today, we at Thrive Farmers continue to work tirelessly towards our vision of bringing sustainable success to farmers across multiple categories around the world. In addition to expanding our coffee partnerships throughout Central America, we have set our sights on the global tea industry, working with a network of tea farmers in Sri Lanka, to produce the finest quality loose leaf teas. The success of our mission has been recognized nationwide, including our recent ranking at #19 on the 35th annual Inc. 500 list, and being named one of the fastest growing companies in all of Georgia. In 2015, we proudly launched ThriveWorx Foundation, a 501(c)(3) foundation that expands upon the Thrive Farmers mission by working with farmers to address the local economic, social, and environmental challenges faced by their communities.

Meet Our Team

Michael Jones Founder & Chief Executive Officer

After exiting a healthcare services company in January of 2011 that he had started ten years prior, Michael had planned to spend some long-needed time with his family while deciding what his next course in business would be. It was during this time that he was revisiting a conversation with his father-in-law, a long-time Blue Mountain coffee farmer in Jamaica, about the severe disadvantages in the value chain of coffee, that ultimately led to the creation of THRIVE Farmers – an innovative platform to change the world of coffee and align the interests of producers and consumers for the first time.

Kenneth Lander Founder & Chief Sustainability Officer

As a retired trial lawyer from Georgia, Ken has extensive experience in advocating client’s interests on long-term projects as well as in complicated litigation in both the private and public sectors. After 14 years of the practice of law, Ken decided to move with the entire family to a coffee farm in Costa Rica. With the transition from trial lawyer to coffee farmer, Ken quickly began to understand the injustices that farmers face in the current value chain of coffee.

Tom Matthesen President

Tom Matthesen is a seasoned entrepreneur who has not only founded, built and sold several companies, but has also spent over 25 years financing and advising both development stage and more mature growth companies in a wide range of industries. He served as the founding Chairman of the Board and continues as a Board Member for the company. Since its inception, Matthesen has worked alongside the founders in the development of the company’s vision, strategic execution and capital formation strategies.

Bart Newman Chief Operating Officer

Bart Newman is the Chief Operating Officer for Thrive Farmers Coffee. Prior to joining Thrive, he served as a transactional attorney for a large Atlanta law firm and most recently, in various executive roles for publicly traded companies.

Edgar Cabrera Cozza Chief Origin Officer

Edgar Cabrera Cozza, Chief Origin Officer, has been a successful entrepreneur in his home country of Guatemala for over 20 years. Edgar has a heart for coffee and the impact it can have on the many lives that intersect the coffee community. Edgar was introduced to the coffee industry through is wife, who is a member of the Falla Family, and part of the successful San Miguel coffee operation. As an entrepreneur, Edgar saw the opportunities in the family business and successfully launched a chain of specialty coffee shops around Guatemala City called Café San Lucas. Edgar connected the family coffee production directly to the consumer on a daily basis.

Michael Jones Founder & Chief Executive Officer

After exiting a healthcare services company in January of 2011 that he had started ten years prior, Michael had planned to spend some long-needed time with his family while deciding what his next course in business would be. It was during this time that he was revisiting a conversation with his father-in-law, a long-time Blue Mountain coffee farmer in Jamaica, about the severe disadvantages in the value chain of coffee, that ultimately led to the creation of THRIVE Farmers – an innovative platform to change the world of coffee and align the interests of producers and consumers for the first time.