Log In Bag
Create An Account
Log In Bag
Your Shopping Bag Is Empty

WE ARE IN THE BUSINESS OF IMPACT

MANIFESTO

  We are in the business of impact. It is the most important thing we strive to make. From the start of a customer’s morning to the end of a farmer’s day, this is how we are measured.

Our farmers aren’t suppliers — they’re people. And what they cultivate isn’t a commodity — it’s a livelihood. It’s not just a supply chain, it’s a chain of values that guides everything we do. Integrity leads to transparency. Transparency to prosperity. And prosperity to quality. It’s a purposefully crafted product and process where all of us — from farmer to customer — thrive.

MANIFESTO

We are in the business of impact. It is the most important thing we strive to make. From the start of a customer’s morning to the end of a farmer’s day, this is how we are measured.

 

Our farmers aren’t suppliers — they’re people. And what they cultivate isn’t a commodity — it’s a livelihood. It’s not just a supply chain, it’s a chain of values that guides everything we do. Integrity leads to transparency. Transparency to prosperity. And prosperity to quality. It’s a purposefully crafted product and process where all of us — from farmer to customer — thrive.

FOCUSED ON WHAT MATTERS

FOCUSED ON WHAT MATTERS

We invest in the people and communities that cultivate and grow our products. A strong foundation is the only way to ensure the quality of our product; we work hard to generate a positive impact throughout every step in our product’s life cycle from growing it to delivering it to the customer.

Boldly Innovative

BOLDLY INNOVATIVE

We’re building a better approach to agriculture, challenging economic models and creating farmer-direct supply chains. Our innovations create positive impact for our partner farmers and their livelihoods.

WORLD-CLASS QUALITY

WORLD-CLASS QUALITY

We believe that quality should be enjoyed by all—from the quality of coffee and tea for our consumers, to the quality of life for our farmers, building happy and sustainable futures. It’s the natural outcome of the way we work, and the goal we strive for every day.

FOCUSED ON WHAT MATTERS

BOLDLY INNOVATIVE

WORLD-CLASS QUALITY

WHAT DOES SUSTAINABILITY MEAN TO THRIVE FARMERS?

It’s a commonly used word in the food and beverage industry today. But, do you see the word “sustainability” and wonder what it really means?

Savvy marketers never miss an opportunity to woo customers using language that sounds culturally relevant or creates a feeling of doing something good. But unless we take the time to understand what lies beneath the marketing, we may easily buy into smoke and mirrors – or “greenwashing” in the case of the sustainability movement. Many companies capitalize on terms that are ambiguous and hard to measure because it allows them to craft messages that are attractive to consumers, but not have to be accountable for measurement and specific results. They can also help determine how much budget to allocate to the cause.

In the world of coffee, there are a myriad of references to sustainability. Yet for every company, a different standard or approach is applied, if one is applied at all. There is no universal meaning. For some, it may be climate change. For others, it may be tied to facilities on the farm and others still may use it to think about chemical usage, disease prevention or bird habitat. Many of these programs create an extra burden on already weary farming families to incur expenses to try to meet the standards so they can still sell their coffee. Corporations can decide how much budget to allocate toward such programs, but without jeopardizing their underlying earnings structure, but for family-run businesses the burden is great. Many of these programs create an extra step for already weary farming families who must incur expenses to try to meet the standards and sell their product.

In 2011, Thrive Farmers was founded after experience on the ground, walking through farms and talking to hundreds of farmers and their families in multiple countries across Central America. Even though many of these programs and certifications had already been formed, we heard from hundreds of farmers that big coffee companies wanted to talk about sustainable programs, but nobody was paying enough for the coffee for farmers to make a living. Farmers had no way to know what price they would get for their coffee each year. The consistent message was that the “C-market” price index has created payment levels and methods that were simply unsustainable – often times farmers couldn't even cover the cost of production.

At Thrive, we believe that the first and most important element of sustainability is ECONOMIC. If a farmer can’t afford to support his farm and his family, then nothing else is possible. There is no margin to invest in pruning and planting to keep plant tissue at its healthiest and avoid or reduce susceptibility to disease. There is no margin to pay workers better wages or invest in facilities to improve the lives of the laborers who come at harvest time. There is no margin to learn better ways to steward the environment.

Many sustainability conferences have been organized by companies who seemingly want to help make improvements, but the focus is not on the thing that matter most – economics.

That’s why Thrive created an innovative revenue sharing model to establish true partnerships between customers and farmers, where the farmer gets a predetermined percentage of the end value of the coffee. This direct-trade ensures stable and predictable pricing year over year – not volatile fluctuations. In our system, not only are farmers are valued and cared for personally by our team, but also the business model that we have put in place is sustainable for the long-term.

We don’t just talk about, we experience sustainability with our farmers every day. The excellent quality of our coffees and teas begin with our farmer partners. The more their business can flourish, the more their families and their futures can flourish too. Our innovative revenue-sharing model brings farmers to market as our partners with higher, more predictable and stable pricing. keeping them invested through the process, and empowering them to continually create even better products. It’s what we like to call the “Cycle of Prosperity.”

Coffee is not a commodity. It’s a livelihood.

Check out this video to see how your purchase makes an impact!

THRIVEWORX
FOUNDATION

Our vision is to empower our farmers to not only create better, more meaningful livelihoods for themselves, but to also strengthen and empower their own communities. Through our private operating foundation ThriveWorx we aim to mobilize farmers, local leaders, consumers, and other strategic partners to tackle the tough economic, social and environmental challenges faced by farmers and their communities.

LEARN more

BETTER Process

BETTER Products


The quality of our coffee and tea is a direct result of our commitment to our farmers. Our Farmer-Direct model not only creates economic sustainability for our farmers, but it also helps them to constantly improve the quality of their farms, their products and their lives.

INTERESTED IN SERVING THRIVE