Our farmers aren’t suppliers — they’re people. And what they cultivate isn’t a commodity — it’s a livelihood. It’s not just a supply chain, it’s a chain of values that guides everything we do. Integrity leads to transparency. Transparency to prosperity. And prosperity to quality. It’s a purposefully crafted product and process where all of us — from farmer to customer — thrive.
FOCUSED ON WHAT MATTERS
We invest in the people and communities that cultivate and grow our products. A strong foundation is the only way to ensure the quality of our product; we work hard to generate a positive impact throughout every step in our product’s life cycle from growing it to delivering it to the customer.
We’re building a better approach to agriculture, challenging economic models and creating farmer-direct supply chains. Our innovations create positive impact for our partner farmers and their livelihoods.
We believe that quality should be enjoyed by all—from the quality of coffee and tea for our consumers, to the quality of life for our farmers, building happy and sustainable futures. It’s the natural outcome of the way we work, and the goal we strive for every day.
FOCUSED ON WHAT MATTERS
We don’t just talk about, we experience sustainability with our farmers every day. The excellent quality of our coffees and teas begin with our farmer partners. The more their business can flourish, the more their families and their futures can flourish too. Our innovative revenue-sharing model brings farmers to market as our partners with higher, more predictable and stable pricing. keeping them invested through the process, and empowering them to continually create even better products. It’s what we like to call the “Cycle of Prosperity.”
Coffee is not a commodity. It’s a livelihood.
Check out this video to see how your purchase makes an impact!
Our vision is to empower our farmers to not only create better, more meaningful livelihoods for themselves, but to also strengthen and empower their own communities. Through our private operating foundation ThriveWorx we aim to mobilize farmers, local leaders, consumers, and other strategic partners to tackle the tough economic, social and environmental challenges faced by farmers and their communities.
The quality of our coffee and tea is a direct result of our commitment to our farmers. Our Farmer-Direct model not only creates economic sustainability for our farmers, but it also helps them to constantly improve the quality of their farms, their products and their lives.