Monthly Archives: February 2012
Exploring Sustainability
Posted on February 29, 2012 by C Macrenaris
I recently had a Facebook dialog with an old friend and here is how the conversation went: My friend: I gave up coffee for Lent. Wow. What a headache. I hope it doesn’t last until Easter. Me: Call me after Easter and I’ll hook you up with some of my company’s coffee! My friend: BTW, [...]
STILL DISCONNECTED – the conversation continues….
Posted on February 24, 2012 by M Jones
Social media provides a window to the truth that is typically not promoted via mainstream communication channels. Recently, I saw a posting from a senior coffee industry expert that said: “Coffee at $2.07…..a spot buyer’s paradise” This is representative of the severe disconnect in the industry and the lack of true sustainability. Producers of specialty [...]
It’s Not Just About Coffee
Posted on February 21, 2012 by K Lander
Recently, I was able to introduce Steve Hyland, our VP of Strategy and Retail Marketing, to our THRIVE Farmers community located in Costa Rica. The opportunity for the farmer to meet a team member responsible for bringing the coffee to the consumer’s table is history in the making. This is how we are different at [...]
What would you say in 18 seconds?
Posted on February 3, 2012 by C Macrenaris
A lot can be said or not said in 18 seconds. We recently developed a short video for the upcoming TEDxAustin. If you don’t know about TEDx, TED is a non-profit organization devoted to “ideas worth sharing” with X representing the event being independently organized. Lots of idea generation and sharing! The speakers at TEDxAustin [...]
Fundraising with Double Impact!
Every cup serves two - great coffee, real impact! Learn more today!
Coffee’s Economics, Rewritten by Farmers
Special profile of the THRIVE model highlighted via The New York Times Learn more now.
The Perfect Cup
Learn all you need to know about brewing perfect cup of coffee. Read our guide here.